Elisenda Aguilera-Cora is a predoctoral fellow in the Communication department of Universitat Pompeu Fabra (UPF), Barcelona. She holds a Degree in Communication from Universitat Oberta de Catalunya and a Master’s Degree in Social Communication Research from UPF. Her research interests include place branding, communication, academic databases and the use of artificial intelligence in academic processes. Elisenda is a member of the Communication, Advertising and Society (CAS) research group and teaches in the Advertising and Public Relations degree and the Audiovisual Communication degree. Before joining CAS, she gained experience as a researcher at a global consultancy, where she conducted project-oriented research to support the development of sustainable cultural ecosystems in different cities around the world.