About
Join us for an inspiring look at Princeton University’s groundbreaking use of its Research Information Management System, Pure from Elsevier, to amplify research excellence and expand global collaboration:

• Explore how detailed faculty profiles highlight Princeton’s top researchers, boosting visibility and reputation worldwide.
• Learn how Princeton uses its research intel to build partnerships across academia and industry, including state initiatives like Research with New Jersey.
• Hear how Princeton’s RIMS aggregates achievements from all disciplines, creating a comprehensive showcase of Princeton’s strengths.
• Discover how web analytics reveal visitor insights and search trends, helping Princeton refine its approach to sharing impactful research.
• Dive into the Explore AI hub, a feature dedicated to projects of cutting-edge importance that place Princeton at the forefront of innovation.

Don’t miss this chance to uncover strategies to elevate research impact and foster new collaborations at your own institution.
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Presenters
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Rajiv Hota
Associate Director, Office of the Dean for Research (ODFR), Princeton University, New Jersey, USA
Rajiv is a member of the ODFR Information Technology (IT) team. His current responsibilities include managing strategic information resources, IT projects, data and analytics. He came to Princeton in 2010 from the consulting industry with extensive experience in economic, financial and industry analysis. Rajiv has an MBA in information management and finance from Rutgers Business School and a Bachelor of Engineering (BE) from Malaviya National Institute of Technology (MNIT) in India. He has completed the Management Development Certificate Program at Princeton and is a Salesforce Certified Administrator.
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Bushra Patni
Customer Success Consultant, Research Intelligence - Pure, Elsevier
Bushra Patni is a Customer Success Consultant (SME) for Pure & SaaS Solutions at Elsevier.

She collaborates with Pure customers to expand on various use cases, ensuring they derive maximum value from the platform. By understanding their unique needs and challenges, she tailors solutions to optimize their use of Pure. Additionally, she conducts training sessions and provides ongoing support to help customers fully leverage the capabilities of Pure, ultimately enhancing their research and data management processes. Her proactive approach and in-depth knowledge foster strong partnerships and drive continuous improvement in customer satisfaction.

Her educational background comprises of a Master’s Degree in Management Information Systems and a Bachelor’s Degree in Computer Engineering.
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Shanthi Keethadevan
Regional Marketing Manager, Elsevier
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