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1736244009-9405c656bda5f924
Name
Ivan Krstic
Title
Senior Director - Life Sciences, Elsevier
Bio
Ivan Krstic, PhD, is a senior product leader with over a decade of experience in life sciences information solutions. As Senior Director of Product Marketing at Elsevier, he oversees a diverse portfolio of digital solutions and data products, including Reaxys, Embase, PharmaPendium, EmBiology, and ScienceDirect Corporate Edition. He and his team have supported the successful launch of innovative AI-based tools, such as EmBiology. Previously, as Senior Director of Product Management, Ivan led the transformation of Reaxys, enhancing its value, user satisfaction, and engagement. With a PhD in Biophysical Chemistry, he has published in leading journals, secured research funding, and received the Richard Ernst Award for his scientific contributions.